Roles of Customer Databases and Database Marketing in Customer Relationship Management

Development in information technology helps companies to build customer databases, perform database marketing, and do relationship management. The study discusses the various aspects of databases marketing their roles It ways which a can be used achieve best results. issues overcoming issues, internal changes an organization should made for implementing emphasizes that is not solution every issue. Organizations analyze all these during CRM implementation. also provides direction achieving goals aware consider develop relationships, implementation, business excellence, succeed long run.